Vanuatu's Prime Minister Sato Kilman has launched the country's new tourism promotion, calling on the people of Vanuatu to promote their country to visitors.
The prime minister made the remarks during a special ceremony to launch the country's new brand, called Discover what matters Vanuatu.
Mr Kilman says the people should treat all visitors with respect and find out what they seek and work hard to meet or exceed their expectations.
He has also called on the people to be honest with tourists, offer them the special Vanuatu smile and befriend them in the unique ni-Vanuatu way.
