Jimmy D: There's more to life than fashion

James Dobson – the founder and designer of New Zealand label Jimmy D – isn't afraid of pushing creative boundaries.

He chats candidly with Sonia Sly at his K Road home (which is above his workroom) about approaching design with a sense of humour, working with stylist King Kang Chen, life before the internet and being at home in the fashion industry.

James Dobson says there's more to life than fashion, image Sonia Sly

Mood board inspiration at Jimmy D, image Sonia Sly

SS17 by Jimmy D, image Sonia Sly

Accessories by Jimmy D, image Sonia Sly

Shoes used to style the Jimmy D collection at NZFW 16, image Sonia Sly

Runway ready at NZFW 2016, image Sonia Sly

Jimmy D caters to a broad audience, image Sonia Sly

Menswear and eye catching accessories on the runway at NZFW, image Sonia Sly

"..you shouldn’t take it too seriously, it’s just clothes. I try and remember that when I’m freaking out about fashion week  and having a meltdown" - James Dobson