China's official news agency Xinhua has launched an English-language global news channel.
CNC World will broadcast its 24-hour channel on satellite, cable, internet and mobile phones.
Officials say CNC World will present a better view of China to its international audiences, report news objectively and offer an international vision with a China perspective.
The BBC reports the launch is being seen as an attempt by China to develop its influence abroad and counter foreign media views.
Beijing keeps close control over media inside China - often accusing Western media of bias and of reporting only negative news stories from China.