Australian shadow Treasurer Joe Hockey has complained that coalition policy announcements have been drowned out by "celebrity" Kevin Rudd.
Mr Hockey on Sunday again referred to the prime minister as "Kevin Kardashian" and said sooner or later people would see through him.
He insisted the coalition had big plans for Australia and its pitch was far broader than just abolishing the carbon tax and stopping the boats.
"We've been making announcements every day for our plans for Australia's future, but they've been drowned out by the celebrity Kevin Rudd," he told the Bolt Report programme on the Ten Network.
Mr Hockey said Mr Rudd was ''all smoke and mirrors''. He said Australia could end up paying social security and Medicare benefits to asylum seekers for the rest of their lives under the PNG solution announced on Friday.