22 Sep 2011

Maori tourism operators pitch for RWC visitors

4:00 pm on 22 September 2011

Maori tourism operators are collaborating with key tourism agencies to give overseas Rugby World Cup visitors indigenous experiences.

The Discover Maori guide, which will be available through the i-SITE network up and down the country, includes 115 Maori tourism and retail outlets.

It's aimed at the growing appetite of international tourists hungry for genuine Maori tourism experiences - from eco-tours to eateries.

The chief executive of New Zealand Maori Tourism, Pania Tyson-Nathan, says overseas visitors are increasingly seeking tours and events linked to Maori people and culture.

She says the guide features Maori legends of creation and offers visitors a richer touring experience by knowing the legends behind geographical landmarks and features.

Marae gearing up to host manuhiri include Te Mahurehure and Te Hana in Auckland, both of which have achieved the Qualmark certification that reassures tourists they will be getting high-quality service during their stay.