Mainstream schools in Whanganui are lining up to have their students learn about iwi customs.
Local businessman Ashley Patea has designed a programme aimed at educating schoolchildren about iwi traditions and protocols in the area.
As part of the programme, students are taken on Whanganui River excursions and visit many marae, and learn waiata (songs) and some te reo Maori.
Mr Patea says demand for his services has grown since 2011 and this year with 31 schools are taking part.
He says the best way to help create a better tomorrow is by ensuring children grow up understanding more than one world, and different peoples' views.