11 Jul 2012

IOC chief backs Games food and drinks sponsors

1:41 pm on 11 July 2012

The International Olympic Committee has issued public backing of its Games sponsors Coca-Cola and McDonald's, a day after President Jacques Rogge was quoted as saying there was a question mark over their sponsorship due to obesity concerns.

His comments come less than three weeks before the start of the London Olympics at the end of the month.

McDonald's, whose four restaurants in London's Olympic Park include its biggest in the world, extended its 36-year backing of the Games in January by signing up as sponsor for another eight years.

Soft drinks company Coca-Cola has been sponsoring the Olympics since 1928 and also has a deal to 2020.