13 Feb 2012

Industry pays tribute to great wool ambassador

6:57 am on 13 February 2012

The wool industry has paid tribute to prominent New Zealand businessman Lloyd Morrison for his wool promotion efforts.

Mr Morrison died last week after a long battle with cancer.

He headed the Morrison & Co investment bank and founded the infrastructure investment company Infratil.

He also became New Zealand's first ambassador for the International Campaign for Wool, launched by Prince Charles in 2010.

New Zealand campaign chairperson Stephen Fookes says Mr Morrison was a real champion for wool and, in particular, New Zealand wool.

"He challenged not only his own staff, but his architectural advisors and interior design and decorators, if there was a suggestion that they weren't using wool, he challenged them as to the reasons why".

Mr Fookes says Mr Morrison took on the role of wool ambassador despite the fact that at the time he had a very heavy workload in a lot of other areas.