8 Feb 2012

Maker of women's farm gear looking to expand

7:13 am on 8 February 2012

A women's farmwear manufacturer hopes to grow the business both in New Zealand and overseas by expanding her product range.

Zanux founder Zane Miltona studied fashion in London before moving to a New Zealand farm four years ago.

Ms Miltona says she soon realised there was no fashionable farmwear available for women, so she began designing her own overalls and has developed a design that means she's able to go to the bathroom without having to remove all the garment.

She conducted her own customer research, and spent 1½ years developing a range of workwear, which is now sold predominantly on her website.

But Ms Miltona says selling at Fielddays has proved particularly successful.

As well as growing overseas sales, she hopes to grow the business by expanding her product range.