A group of homestay venues is putting up prizes of accommodation for farmers in need of a break away.
Julia Charity, of the New Zealand Homestay Network, said farmers under pressure anywhere in the country, for whatever reason, could be nominated.
The campaign was launched at at the national agricultural Fieldays at Mystery Creek last week, and Ms Charity said some of the nominations received so far were heartbreaking.
"It's the people suffering from major trauma, often around a partner dying, and I have been surprised by the number of woman trying to cope farming on their own and often with children," she said.
Some also had also financial issues.
"Bank foreclosures have come to the fore as well, which puts enormous pressure on farmers' livelihoods and brings to light questions around their future."
Nominations close on 30 June.