Beef + Lamb New Zealand has appointed men it describes as 'enormously experienced' to the top roles of its new genetics wing.
Former Landcorp head Chris Kelly will chair the Beef + Lamb New Zealand Genetics Board, while former Zoetis genetics business manager Graham Alder has been appointed general manager.
The engagements follow the merging of the organisation's separate beef and lamb genetics entities.
Beef + Lamb said it would use its own $2.9 million a year and the Government's $3 million over five years for research, particularly looking at the traits which thrive on hill country as flatter land changed to dairy.
It said $742 million could be earned for the sector during the next 20 years as a result of the genetics work.