29 Jun 2009

NZ beef exports keep market share in South Korea

5:53 am on 29 June 2009

New Zealand beef exports to South Korea are holding their place, despite competition from American exporters who have returned to that market.

Meat and Wool New Zealand chairman Mike Petersen says New Zealand shipped about 38,000 tonnes of beef, worth more than $180 million, to South Korea last year.

It has kept its market share at about 19% of the imported beef trade, making Korea New Zealand's second biggest beef market.

Mr Peterson says promotion in South Korea of New Zealand's grass-fed production has been successful.

He says since the United States returned to the market, having been previously shut out due to BSE, it seems to have taken market share from Australia, which also markets grain-fed beef.