Flower exporters say they are among those hoping that the New Zealand dollar will continue to fall.
The New Zealand currency has slipped to a four-month low, to just under 80 cents US, after being above that level since late last year.
High exchange rates on the NZ dollar have eroded returns for all export sectors.
The New Zealand Flower Growers Association says that's been one of the biggest challenges for flower exporters already under pressure from increased competition in overseas markets.
President Daniel Schuurman says flower exporters won't be comfortable until the New Zealand dollar falls below 70 cents US.
There are also indications that about half of the growers of cymbidium orchids in New Zealand may have gone out of production in the past few years.
Mr Schuurman says growers of calla lillies and hydrangeas are also finding trading conditions tough going.