A 42-year-old Invercargill man has drowned at Ocean Beach in Bluff this afternoon.
The man was collecting shellfish offshore with friends when he appeared to get into difficulties in the water.
He was brought to shore by his friends at about 2.30pm who immediately started CPR on him.
Specialist medical assistance arrived at the scene shortly afterwards and continued CPR, but unfortunately he could not be resuscitated.
Police said the man's name would be released once his next-of kin have been advised.