More research and marketing is to take place in Western Australia in an attempt to attract tourists to Christchurch and Canterbury, after visitor numbers dropped dramatically following the earthquakes.
Christchurch and Canterbury Tourism says the number of Australian holiday makers to the region has fallen by more than 40% since 2010.
Chief executive Tim Hunter says his group will be working with Tourism New Zealand to find out what tourists from Western Australia expect from a holiday in the area.
He says the organisation is focusing on bringing Australian tourists back to the region, as that's the market that has dropped the most since the earthquakes.
Mr Hunter says they will also increase their marketing to coincide with the launch of more flights from Perth to Christchurch in December.