3 Feb 2010

Goff acknowledges low rating among Maori

6:47 am on 3 February 2010

Labour Party leader Phil Goff acknowledges he has work to do among Maori after a poll found the party's support is rising, but his own is falling.

The Te Karere Digipoll showed Labour gaining 12 points since November to draw level with the Maori Party, which dropped 10 points.

Mr Goff says it's a good result, but he's disappointed only 5% of Maori named him as their preferred prime minister.

He told Waatea News that when he talks about issues such as a rise of 25 cents in the minimum wage and the need to reduce Maori unemployment, he would hope to find an audience that says these are important.