The New Zealand Government is being urged to lift a ban on Television New Zealand providing its free Pacific service to Fiji's first state television service.
FBC TV was launched by Fiji's military ruler Frank Bainimarama three months ago.
The Fiji Broadcasting Corporation says two requests it has made to show TVNZ's free Pacific service have been turned down on instructions from New Zealand's Ministry of Foreign Affairs.
The corporation's chief executive, Riyaz Sayed-Khaiyum, says it is childish to extend official sanctions to television programmes.
He says viewers, not the regime, will be hit by the ban.
The New Zealand Ministry of Foreign Affairs and Trade says the ban is part of Government sanctions imposed against the military regime in 2006.