19 Feb 2012

Kiwi FM adds overseas sounds to the mix

6:20 pm on 19 February 2012

Radio station Kiwi FM is diluting its 100% home-grown music content and adding overseas music, in a bid to attract more listeners.

From Monday the Mediaworks-owned station will play 40% international and 60% New Zealand music.

The programme director for Mediaworks' music brands, Andrew Szusterman, says Kiwi FM has been losing money for years.

He says it attracts about 21,000 listeners a week, while the music station with the most listeners has more than 400,000.

Kiwi FM gets $300,000 a year from NZ on Air to produce several New Zealand only music shows and Mr Szusterman says that funding will not be affected by the change.