28 Mar 2011

Winemakers join forces to tackle US market

12:00 pm on 28 March 2011

Winemakers from three regions are joining forces in what is thought to be the first New Zealand independent consortium to market itself in the United States market.

Nelson's Seifried Estate, Forrest Estate and Lake Chalice Wines from Marlborough and Carrick Wines from Central Otago have set up a company to import and sell their range of wines across the US.

Pacific Prime Wines says the wineries' current combined sales are 5000 cases a year and they are hoping to increase that to 80,000 cases per year within next five years.

The company says many New Zealand wineries are marketing themselves in the US, but the new company will be able to offer buyers a range of varieties and styles.