Only low or mid-strength beer can be bought during cricket internationals this summer at Eden Park in Auckland.
The Eden Park Trust Board says the move is nothing to do with drunken behaviour by the crowd at an international rugby league match at the stadium in November, which was considered a trial-run for the ground before the Rugby World Cup.
The board says the restriction on selling beer of only up to 3.5% alcohol will only be for two matches against Pakistan in December and February.
Chief executive David Kennedy says a trial on beer sales was held at cricket matches last year.
He says fans often drink for long stretches during one day cricket matches and the board wanted to find out if selling low alcohol beers would create a more family friendly atmosphere.
Mr Kennedy says the board already controls the sale of alcohol at Eden Park games, by allowing sales of only four beers per transaction, within a specific time period.