Last month was the worst April for road deaths in four years, prompting police to call for drivers to make better choices behind the wheel.
Thirty-one people died in crashes last month, taking the year's road toll to 96 by 30 April. Of those 96 deaths, 27 involved alcohol and 38 speed.
Assistant commissioner of road policing Dave Cliff said people were dying because they were ignoring the basics, and that was frustrating.
"They are most often the result of drink-driving, of speeding and the craziest act of all, not wearing a seatbelt," Mr Cliff said.
"Now that is just so sad that people don't take that basic precaution of ensuring themselves, their passengers, their children are safely restrained."
Many deaths were entirely preventable, Mr Cliff said.
"We need people to drive as if their life depends on it, because it absolutely does."
At the current rate, at least 200 more people would die before New Years Eve, and about 2000 would be hospitalised for more than a day, Mr Cliff said.
By 7 May, 102 people had died on the nation's road - 15 more than at the same time last year.