Dunedin City Council may create an incentives fund to lure big acts to the city's struggling new stadium.
The idea was recommended by a council subcommittee on Friday which discussed almost 500 public submissions on ways to make the venue profitable.
Stadium chief executive Darren Burden said Dunedin is having trouble getting concert promoters to bring big acts to the city because other stadiums are offering large cash incentives for logistics and ticket promotion.
Councillors agreed Dunedin might have to follow the same path and called for an investigation into creating an incentives fund.
The subcommittee also recommended that the Dunedin Venues management company explore ways to improve the stadium's sound system, look at running a special lottery and replacing the turf with artificial turf.
Cr Lee Vandervis suggested the grass is the biggest barrier to the stadium being used more and said it must be changed urgently.
Dunedin stadium opened in August 2011 for the Rugby World Cup.
