The Prime Minister's chief science advisor says scientists could reach their full potential for increasing science-based innovation in this country if they communicate better.
Sir Peter Gluckman made his comments at Friday's Transit of Venus forum in Gisborne.
He says by 2022 the country could be a richer, healthier and wealthier nation without degrading the environment, if science was used more effectively in every component of the economy.
He says areas where science could make a contribution were the primary sector, health, social welfare and digital technology he also says the private sector should engage better with scientists and innovators.
Sir Peter says the small nations that are doing well despite global financial problems, are those countries that use science cleverly in their business and economic plans.
