There are calls for an overseas timber sales board to be established to turn the industry around.
The Forestry Industry Contractors Association wants a single desk to co-ordinate wood promotion, sales and product development.
An Association board member, Paul Olsen, says that would stop individual companies undercutting each other on the world market.
A central north island iwi collective, which is to gain ownership of Kaingaroa Forest, says the industry is fragmentated and doesn't have a strategy for the future.
But the chief executive of the Forest Owners Association, David Rhodes, says forming a timber equivalent of the dairy industry's Fonterra is unrealistic.
