29 Nov 2014

Obama's merino snap 'happy accident'

8:51 pm on 29 November 2014

US President Barack Obama has been photographed wearing a sweater made by New Zealand clothing company Untouched World.

Mr Obama wore the sweater as he made Thanksgiving Day calls to US troops from the Oval Office yesterday morning (NZDT).

The sweater is made with so-called EcoPossum, a mixture of merino and possum fur, and retails for about NZ$400.

Untouched World chief Peri Drysdale said it was a real coup to have President Obama wearing the company's clothes on such an important day in the US.

"Normally when he's not out there wearing a suit, he's not necessarily being photographed. So that's been a really happy accident for us. It's great to have that brand exposure."

She said it was not the first time a world leader had been spotted wearing the company's products, and that the royal family also wear the garments.

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