27 May 2013

Alliance eyes Indian market

7:25 pm on 27 May 2013

The Alliance Group says the Indian market provides the group with a potentially lucrative export market.

Management from the meat company have just been visiting the country to get a better idea of the market and trading opportunities for the company's Pure South lamb.

The company says it will be aiming its product at the five-star food service market in top hotels and restaurants.

The company says while the Free Trade Agreement with India is yet to be finalised, and a move into the market would take time, it believes the rising middle-class in the emerging nation would be lucrative.

Marketing manager for sheep meat, John Rabbitt, says that New Zealand produce is associated with quality in India.