2 Sep 2012

Lego profits up

8:38 am on 2 September 2012

Profits at Lego rose in the first half of the year helped by strong sales of its Lego Friends sets.

Net income was up by 35% to 2 billion kroner ($US336 million) from a year earlier, on revenue up 24% to 9.1 billion kroner.

Sales in Europe rose by more than 10% and 23% in the United States.

Consumer groups have accused the Lego Friends of reinforcing gender stereotypes.

Despite the row, Lego said it had sold twice as many sets than expected during the six-month period.

The company said it would now increase production for the Christmas period and hire 1000 more people.

The BBC rerports the Lego Friends set for girls includes figurines in pink and purple, a dream house, a splash pool and a beauty parlour.