A proposed 12-a-side rugby competition has been described as a lucrative new frontier by some - but critics say it's a pipe dream that will never work.
The quickfire franchise style tournament - touted by a European consortium to begin next year - has been compared to cricket's IPL, with the world's elite players earning big bucks in a small window that sits separate to the World Rugby calendar.
Its proponents say the men's and women's events could generate $500 million in revenue.
One person convinced it will never take off is former New Zealand Rugby chief executive David Moffett.