27 Mar 2017

Forget the red vs white debate- blue wine is the latest trend

From Morning Report, 8:53 am on 27 March 2017

Whether you're a red wine or white wine fan, most vino connoisseurs will be a bit taken aback by the latest wine on the market.

Blue wine

Blue wine Photo: Supplied - Gik

A Spanish start-up called Gik has found a unique way to set it apart from all the other products on shelves... it's bright blue.

Iñigo Alday, one of the founders Gik, explains why they are making wine blue: "We wanted to create an innovation in the market, we wanted to make something different, we wanted to target people the traditional wine indsutry cannot target."