28 Jun 2012

American Samoa Visitor's Bureau targets travel brochures

10:54 am on 28 June 2012

The executive director of the American Samoa Visitor's Bureau, David Vaeafe, says a concerted effort is being made to be included in more tourist brochures by overseas operators.

Mr Vaeafe says in order to attract overseas travelers, the visitor's bureau has to create and build relationships with the tour and travel industry around the world.

A European tour operator, Best of Travel, which currently includes Samoa on its tour packages for frequent travelers, is now looking to include American Samoa in its worldwide tour brochures for next year.

Mr Vaeafe says this is just the starting point of American Samoa's work to be included in tourists brochures by overseas tour operators.

He says the visitors bureau is running a familiarization program, geared towards promoting the territory as a tourist destination.

Mr Vaeafe says travel agents from New Zealand, Australia and the US will be visiting Pago Pago on the familiarization program throughout the year.