3 Oct 2007

Pacific to be primary TV audience for NZ signal of next All Blacks match

3:52 pm on 3 October 2007

New Zealand's free-to-air television screening of Sunday's Rugby World Cup quarter final between the All Blacks and France will be available in eighteen Pacific countries and territories.

The New Zealand Herald newspaper reports that an arrangement between New Zealand's TV3 and Fiji TV will enable TV3 to transmit its entire signal for the event to much of the region.

The Chief Operating Officer of TVWorks, which owns TV3, Rick Friesen, announced the arrangement while revealing how a loophole in the law would allow TV3 to show adverts during its coverage of the quarter-final.

Mr Friesen says the Broadcasting Act allows for Sunday morning advertising if the signal for the programme comes from outside New Zealand, is transmitted to domestic and overseas audiences at the same time, and is targeted primarily at overseas audiences.

The signal will originate from France, and will simultaneously transmit to New Zealand and the Pacific for a combined population of more than nine million people, more than double New Zealand's population.